One of the most overlooked ways to monitor a business's online reputation is in forums and groups. Before social media entered the scene, forums and groups were the dominant places where people with similar interests gathered to share information. And although social media may have overshadowed them, forums and groups are still alive and kicking.
In fact, some forum and group users prefer them compared to sites like Facebook because they attract people who are more serious about the topic and they require registration and adherence to rules thereby creating a closed tight-knit community. Forums and groups are popular among certain professional topics, hobbies, and town/city locations so they are worth monitoring as a local business especially if you provide services or products to their members.
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