Humanised business newsletter July 2022

Hey, everyone, welcome to this month's edition of the humanised business newsletter. And I hope the topic of sales funnels is something that is of interest to you, and that you've got some additional understanding of through what's written in here. And that you can apply to your business.

So I just wanted to give a little bit of a recap, why are we going down this line of, you know, going through sales funnels, offering a product around it, and so forth? And really, why do you need it? And the real question is, you know, when we first started marketing, we're phoning people up, we're talking to people, we're going to business networking events, where we're getting referrals, and so forth. The thing is, you are doing that manually.

And that's great, because you know, you get this great rush of connecting with people and providing this valuable service, or product that you offer through your business. However, the reality is, there will come a point where you can only do so much of that. And if you really want to scale if you want to, if you want to grow your business, how do you how do you multiply yourself? Really, that's the question, and you can hire more staff.

But again, you will come to a point where there's only so much staff you can hire based on the size of your business. So what could you do a cost effective way to grow your business is to create a sales funnel. And if you're able to systemize, that process of what you'd normally do face to face, over the phone, going to a business networking event online, then you've got the capacity to grow your business.

Really, there's no cap, right? The it depends on your advertising budget, then but you've got this leverage to use the power of technology to grow your business. And that's what we're really getting at really sharing that idea of yes, you can have a lead generation strategy that is fully automated and set up.

And what's involved, it's not as difficult as it sounds, the tech, there might be some technical hurdles, you may need to get over. And that's where we could come in support that. However, once it's up, it's just a matter of maintaining it, refining it, improving on it. Really putting that extra to changing that direction of it might be the copywriting, it might be the graphics.

Again, nothing's going to just happen, it may take you three months for that sales funnel to start working, start generating leads, because you're not, you might not be talking to your ideal target customer, you might not be writing, you know, showing their pain points in the discussion, you might not be relating to them through that through that sales funnel.

So it may take a little bit of rework. But once you've got it once you hit that sweet spot, you're there. So that's what's involved, how soon can you get one up? How clear are you about your customers? How clear are you about your customer avatar, what they want what they need. And if you've got a product ready to go, it's it's not going to take as long as if you need to go through that process and figure those things out.

So if you've got an idea of who, who your customers are, what the product or services that you want to sell, if you've got some graphics around that, and even if you don't have the graphics around that, that that's something we can support you with. So will it work at the end of the day, again, it's a process of refinement, it will eventually work because you are selling right now you are marketing and selling, it is really duplicating that process.

It's Systemising that process online. So reach out, if this sounds like something that you want to start to do. Again, you need to give a period of time for this to actually start working. So the sooner you start, if you give yourself a good six months to a year to develop your sales funnels, it might be a number of different customer avatars that you're going after. And then you might need, you know, three, three or 456 different landing pages that you develop and refine over time, run some Facebook, LinkedIn, Google AdWords campaigns and see what the reaction is from the market and then you refine on that.

So if you're ready to get started, definitely get in touch with us and we can have that discussion and clarify what what is the next steps. So great to connect with you again this month on the humanise business newsletter I look forward to next month and feel free to reach out anytime about any any support that you need or if you just want to have a chat. I would love to do that. So have a great rest of the month and we will catch you I will catch you next....

So look, after this video. One thing I really missed to mention on it was that one of the key reasons to start using sales funnels, you know, one of the key reasons is that you can reach so many more customers faster than you could if you were to do it manually. And if that reason alone is not enough for you to start to build these funnels, then you can continue marketing manually. Or you could grow a lot faster if you were to have these in place. So really, really let that sink in. And then make a decision and go with it.