There is no doubt running a small business is a tough gig and it can be a relentless journey that in many instances impacts both ones physical and emotional well-being. Despite the huge sacrifices many small business owners make, the majority are totally committed to their respective businesses and are ultimately driven by the immense satisfaction and rewards that comes from all their hard work. To these brave people, the long hours and dedication to their customers is all part and parcel of following their dream of running their own show and living life on their own terms.
Whilst the excitement of starting your own business is palpable, the reality of how much work is involved eventually sets in and suddenly time becomes a luxury commodity. Then finally the hamster wheel picks up significant pace and the inevitable burnout feeling starts to weigh you down.
This is when I hear some of you say: “it’s all just too hard” and the dream starts to fade away in the distance. The irony is that many of you have already established a good business and are actually doing quite well or are in the early stages of the business and have developed something commercially viable and are ready to go.
But whether it is building it up from scratch or managing a healthy customer database, similar feelings of being overwhelmed or the lack of control tend to erode that initial mindset of complete excitement and passion. It usually rears its ugly head when the realisation hits home that being a technical specialist in your area of expertise is simply no longer enough to run a smooth and successful business operation.
It becomes even more frustrating when everyone around you gives the same well-meaning advice that you need to start working “on” rather than “in” your business. Yes, of course you know all that and better still, you completely agree – right? The problem is that it sounds like you are going to have to invest a considerable amount of time and energy that you simply don’t have, to do just that – learn all the facets of how to run a business like a general manager and the thought of that can sometimes feel daunting.
Well, I hear you loud and clear. So, I have decided to put together this report to demystify a few things for small business owners to contemplate, with the aim of invigorating your strategic thinking processes and reduce your time stress in the long run. Before rushing off to enrol in an expensive business course or blindly hiring an even more expensive consultant, I thought why not break it down into the seven key areas that I believe are critical to success.
A solid generalist knowledge and perspective in these important domains will not only provide the clarity you need to move forward and get on the front foot, it will also help you develop the strategic insights to grow a sustainable business that supports the lifestyle you want and deserve.
Find out more at www.orizonconsulting.com.au
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